Wolfgang Digital’s Digital Digest – March Edition
Last month, we published our very first email newsletter. It seems to have gone down a treat, with open rates far-exceeding industry averages! WHOOP! We will be sending out April’s edition soon. It...
View Article3 Tips for Creating Great Content: An Irish Approach
Here in Ireland, we are very patriotic, particularly when we are abroad. We drink the Guinness, we tell people we live on a staple diet of ‘fiddly-dee’ potatoes, and of course we feel super-Irish when...
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Content Marketing In Ireland: A Focus on B2B
It’s that time of the week again – infographic time! Our last infographic post focused on the measurement and analytics of content marketing. This week, we have decided to have a look at a few B2B...
View ArticleOnline Advertising: Are you Mobile yet? If not it’s time to get moving…
Last week Google announced their financial figures for the first quarter of 2013. What really jumped out was an increase in revenue of 31% on the same period last year. There were 20% more paid clicks...
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Search Engine Optimisation 2.0: Are You Blogging?
Have you started blogging yet? If you have, well done! You have taken a huge step towards future-proofing your ranking on Google. But the questions is, are you blogging optimally? The last thing you...
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PPC Marketing Infographic of the Week: Google’s Most Expensive Keywords
As any regular visitors to this blog (or anyone who follows us on Twitter will know, each fortnight we like to share our favourite content marketing infographics. We know that most of you spend every...
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IIA Content Marketing Event: Wolfgang Digital Slides
Yesterday, we took part in a great content marketing event which was run by the Irish Internet Association. We had a great day, learned loads, and met tonnes of great people! As promised, here are the...
View ArticleEvent Alert: Developing a successful online retail business
Next week promises to be an exciting one. I have been invited to speak at two events organised by the good people at SagePay. The events take place on Tuesday in Cork and Thursday in Dublin, and will...
View Article3 Great Reasons Why PPC Is The Place To Be
Ok, the secret is out, we think PPC Marketing is brilliant. Quelle surprise! Here’s my top 3 reasons why. Advertise to People Who Are Ready To Buy: With traditional advertising businesses would have to...
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Content Marketing & Search Marketing: You Can’t Have One Without The Other
Content marketing is something that – up until very recently – many of us did not understand or place any importance on. How things have changed. Today, it seems that content marketing (or inbound...
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PPC Marketing Infographic of the Week: How Does Google AdWords Work?
This week’s PPC Infographic of the Week comes from the good people at Pulpmedia in Austria. A few weeks ago we took at a look at an infographic on how the AdWords auction works. It’s something that...
View ArticleGoogle Enhanced Campaigns: Are You Ready For July 22nd?
It seems like ages since Google announced the launch of enhanced campaigns. We were eagerly awaiting the announcement of the finalists of the Digital Media Awards. We were yet to relocate Wolfgang HQ...
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AdWords Image Extensions: A Picture’s Worth A Thousand Words
The Contentification of Google AdWords Yes, yes, I know we have an article with a similar title already…but it was such an epic title, we decided to use it again We’ve spent all year proselytizing...
View ArticleGoogle AdWords: Upgraded Sitelink Details
We love Sitelinks. We’ve seen the boost they can give to a campaign’s CTR by giving a user the option to navigate directly to certain pages on your website. They give the user a little bit more...
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Traditional Publicity Vs Content Marketing
This week, our infographic of the week is back with a bang…and it is the turn of content marketing once again! This is a great little infographic from Argentinian search marketing company, Attach...
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